Kindness may be a simple concept, but it has the ability to create a tremendous impact. When a person does something nice for you, you will likely feel compelled to return the favor. In social psychology, this is known as the Law of Reciprocity. Through relationship marketing strategies, your company can harness the power of generosity, and witness positive results.
Here are a few ideas of how you can practice kindness in a way that benefits your business:
- Become a great resource
When a customer has a question, it is your job to give them all the information you have available. You become trustworthy and useful when you are a good resource, and people will refer you to others.
- Give more than expected
While giving the customer only what is expected is acceptable, it will not set you apart. You must go above and beyond to show your customer the way they are valued. This is the difference between good service and great service.
- Focus on quality
Don’t skip over the details, the details are where people feel either overlooked or appreciated. Provide excellence, always.
- Serve others and let yourself receive
Giving is important, but gracefully accepting help or advice from others is also necessary. Receive feedback and use it to continuously adjust and change your business for the better.
- Put yourself into your client’s shoes
The golden rule, treat others the way you would want to be treated. If you were in the position of your client, what would you want? What would you expect? What would impress you?
- Practice gratitude
Look for ways you can show your gratitude, so that people have no doubt their actions are appreciated. This goes for customer, coworkers, and anyone else. A simple ‘Thank You’ goes a long way.
Focusing on giving instead of taking changes the identity of a company. Once people see this identity clearly, loyal clients and referrals will come quickly. People value the way they are treated, and will undoubtedly base a majority of their decisions through this. Use kindness as a tool, and the results will follow.