jam global consulting

How Kindness Keeps Customers

Kindness may be a simple concept, but it has the ability to create a tremendous impact. When a person does something nice for you, you will likely feel compelled to return the favor. In social psychology, this is known as the Law of Reciprocity. Through relationship marketing strategies, your company can harness the power of generosity, and witness positive results.

Here are a few ideas of how you can practice kindness in a way that benefits your business:

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Why Old-School Customer Service Works

In this world of advanced and expanding technology, the way we approach and interact with customers is changing. We can use ‘big data’ analysis to learn an incredible amount about our consumer base, and we can reach out to target groups through extensive online platforms. In these ways, technology is valuable. But there are many old-school customer service strategies that simply cannot be replaced.

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What can your business learn from the hotel industry?

When it comes to professionalism and exemplary customer service, no industry compares to hospitality. Hotel employees put their patron’s satisfaction first, and in this way guarantee loyal customers. The quality of a hotel is defined by the quality of its service – and other industries can benefit by applying this mindset towards their own business.

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Perfecting The Patient Experience

To ensure that you get your share of new patients (and then some), you should plan all aspects of their patient experience, from their first contact with your office to their first patient visit. Think of this as the New Patient Experience—a carefully planned, step-by-step process that lays the foundation for a strong, lasting, and productive relationship between the patient and your practice.

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4 Ways to Create a Personalized Customer Service Experience

For small business owners, personalized customer service is a key strength when competing against big box retailers and larger companies. Not only does high-quality customer service encourage customer loyalty, it also increases customer referrals and word-of-mouth advertising. Here are 4 tips to show you how to add a personal touch to your customer service strategy.

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Jam Global Consulting

You Can instill Loyalty Between Your Customers & Your Business, And Here’s how.

I looked up loyalty in Wikipedia this morning. Their definition is: devotion and faithfulness to a cause, country, group, or person.

Note the glaring omission from that list? A brand.

Loyalty DOES exist for companies. People tattoo the Harley Davidson logo on themselves, the cult of Apple is legend, and Amazon’s ability to consistently exceed customer expectations has created an army of fans.

So why doesn’t Wikipedia recognize the loyalty between individuals and the brands that serve them?

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7 tips to Stop Technology from Damaging the Patient Experience

A recent American Medical Association (AMA) study shows that physicians spend 37% of their time on electronic health records or desk work while meeting with patients.

While the growing use of technology in practices may be necessary to keep up with data-reporting requirements, it can create a barrier that detracts from the overall patient experience.

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9 Best Practices to make Better Decisions and Keep your Customers Happy

Much of the conversation around customer service best practices revolves around tactics.
Use the customer’s name.
Thank them for their business.
Smile.
Tactics are great. They make us feel safe. When we come up against a customer service scenario that we know we have a tactic for, we think “great, I know exactly how to handle this.”
But what happens when you encounter a situation where you don’t have the right technique or script?

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Good Customer Service Brings Customers in. Exceptional Service Brings Them Back!

Which companies deliver good customer service, and why are these companies so great at what they do? A quick check of the “best of the best” lists reveals the usual cast of companies–Amazon, UPS, Marriott, Apple, Chick-fil-A, Trader Joe’s, and a number of others. What are the reasons for their being at the top? They consistently deliver on promises, they treat customer nicely, and they do the basics well.

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How Does Pricing Affect Customer Experience?

Should you consider pricing as part of the customer experience?

It seems so simple, but it’s really not! So I’m glad someone has asked me about this. The short answer is yes. But what does this mean, exactly?

It’s easy enough to just experiment with pricing based on the market, what works, what sells, etc.

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Is Your Mission Customer-Focused, or an Empty Promise?

What’s your customer experience mission?

The “Customer Experience” is finally catching on!  But it seems most business leaders have only a basic understanding of the phrase. When we get right down to it, they have a tough time determining what should be included in the customer experience mission.

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Customer Reviews to Build Brand Loyalty

In this digital-era, there are so many of your customers who have access to the internet. A platform that could either be your friend or foe. Online reviews and feedback can have such an influence on your business that it will encourage you to adapt to the new generation of spenders. Your goal with all the influx of online reviews and opinions is to turn it into customer loyalty.

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To improve the Patient Experience, you must understand the Patient’s Perspective

Many hospitals, including the Cleveland Clinic, are implementing a variety of strategies to improve the patient experience —an issue that’s rapidly becoming a top priority in health care. The Accountable Care Act now links performance related to patient-experience metrics to reimbursement. For the first time, the pay of hospitals and eventually individual providers will be partly based on how they are rated by patients. Few disagree on the importance and the need to be more patient centric, but what exactly is the “patient experience”?

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