jam global consulting

How Kindness Keeps Customers

Kindness may be a simple concept, but it has the ability to create a tremendous impact. When a person does something nice for you, you will likely feel compelled to return the favor. In social psychology, this is known as the Law of Reciprocity. Through relationship marketing strategies, your company can harness the power of generosity, and witness positive results.

Here are a few ideas of how you can practice kindness in a way that benefits your business:

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Jam Global Consulting

Why Old-School Customer Service Works

In this world of advanced and expanding technology, the way we approach and interact with customers is changing. We can use ‘big data’ analysis to learn an incredible amount about our consumer base, and we can reach out to target groups through extensive online platforms. In these ways, technology is valuable. But there are many old-school customer service strategies that simply cannot be replaced.

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jam global consulting

How Does Pricing Affect Customer Experience?

Should you consider pricing as part of the customer experience?

It seems so simple, but it’s really not! So I’m glad someone has asked me about this. The short answer is yes. But what does this mean, exactly?

It’s easy enough to just experiment with pricing based on the market, what works, what sells, etc.

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